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The first marketing platform to combine the proprietary behavioral data of 30 million Americans with leading generative models. Find your highest-converting audiences, make data-informed creative and keep testing it in market.

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Who is my target consumer?
Checking the data… · 0
sectionsstride_customers · 126,074,815 people · 2025✓
comparestride_customers, all_us · AGE, INCOME, ETHNICITY✓
Kartel

126 million people shopped STRIDE last year. They are younger, more diverse and less wealthy than the average American. Shoes are the number one thing they buy. Your ads talk to these people.

Running 3 tools
Sizing the audience
Comparing against all US
Ranking what they buy
Ask the data… e.g. Which athletes should the launch film cast?
Ask
Ad analysisLibraryAdd a document
Trusted by
Horizon Media FOX Lidl Newell Brands Vidmob Coleman Contigo bubba

Know your customer.

1 billion data points a week.

Five years of behavior from 30 million consented Americans. Refreshed daily.

See the data

Drive strategy.

Using unique insights about your customer from our proprietary dataset of 30 million consumers.

Run it on your brand

What does this audience do that nobody is advertising against?

Follow Steve Aoki24×
Follow Tony Hawk19×
Shop StockX8.5×
Watch ESPN5.6×

STRIDE buyers, indexed against the average American.

Did the sponsorship move people?

A soft-drink brand inside a primetime game show, 15.7 million viewers.

Week before
13%
Week after
25%

Share of viewers who engaged the brand. A real study, names withheld.

What is trending with these buyers today?

On brand#runtok
TikTok · 1.2B views

Run clubs, shoe reviews and race-day fits.

Adjacent#sneakerhead
TikTok · 41.3B views

Shoes as objects. These buyers shop StockX at 8.5× the average American.

AdjacentMarathon season
on X · rising

Chicago, New York and Boston within six weeks of each other.

Watchbest cushioned running shoes
Search · 90K+

The question is about cushioning. The lattice midsole is the answer.

Two on brand, two adjacent, each with a first move.

Where does this audience put its money?

Trade on Webull7.6×
Pay with Apple Card4.3×
Bank with SoFi3.1×
Pay with Apple Pay2.7×

Banking, credit and brokerage, read from purchase behavior. STRIDE buyers against the average American.

What do they pay for that has nothing to do with running?

Buy tickets on Vivid Seats15×
Pay Mint Mobile11×
Subscribe to Weight Watchers8×
Order HelloFresh7.4×

STRIDE buyers against the average American. Four lines of a media plan.

One buyer · first search to checkout
6:48 AM GoogleSearched best cushioned running shoes
7:02 AM Runner’s WorldRead the best shoes list
12:30 PM YouTubeWatched Phantom, first run
5:15 PM InstagramFollowed @stride
8:40 PM GoogleSearched stride phantom ember
8:44 PM STRIDEViewed the Phantom EmberS
8:51 PM STRIDEChecked outS

  1. Insights

    Who your audience is and what else they buy, watch and listen to, indexed against the average American.

  2. Attribution

    Which ads, content and events actually moved people, across every step, paid and unpaid.

  3. Trends

    What’s trending across social, news and search, tested against your audience.

  4. Banks, credit provider and trading

    The banks they use, their credit card issuers, and their investing and trading apps.

  5. Ticketing, telecom and apps

    Where they buy tickets, their phone and internet providers, and the other apps they use.

  6. Digital journey

    Cross-platform tracking of the steps people took, in order, from first look to purchase, signup, or cancel.

Ideate quicker.

Concepts, briefs and the media plan, built from the insights.

Write the brief for the Phantom launch, built from these insights.

Run The Future, with its storyboard

The 3D-printed midsole is in every frame, shot from a low angle, with the runner mid-stride. One frame per beat.

On the blocks at first light
0s On the blocks
The lattice midsole, filling the frame
1s The midsole, full frame
The launch
2s The launch
Full stride at sunset
3.5s Full stride at sunset
The midsole on the track
4.5s Midsole on the track
Lacing up on the kerb
5.5s Lacing up

Receipts: Tony Hawk at 19×, StockX at 8.5× and ESPN at 5.6×, checked against the dataset.

Build the media plan for the Phantom launch.

Phantom launch · Paid media

ObjectiveFirst purchase, adults 18–34, six-week flight across marathon season
BudgetMeta 55% · TikTok 30% · Google Search 15%
MetaAdvantage+ · lookalike 1% of STRIDE customers · interests Tony Hawk, Kyle Kuzma, StockX, Fanatics, SeatGeek, Webull
TikTokSpark Ads on the creator posts · #runtok and #sneakerhead
Searchbest cushioned running shoes and 40 cushioning terms · 90K+ searches a month
ExclusionsExisting customers, retargeted separately

Phantom launch · Creator outreach

Four creators STRIDE buyers already follow, ranked by how far over the average American they reach them.

Steve Aoki24×Instagram · 1 post
Kyle Kuzma21×Instagram · 1 post
Tony Hawk19×TikTok · 1 video
Naomi Osaka18.5×TikTok · 1 video
SendOne Phantom each, two weeks before launch
DeliverableOne video of their first run in it, their format, their voice
Must-haveThe midsole in shot, low angle, mid-stride
TermsPaid, 90-day usage rights, Spark Ads on TikTok
KStudio › STRIDE › Own Your Stride launch
Dali’s message box
Received from the Creative Strategy Engine
Project brief · Run The FutureBSTRIDE brand recordCThe chat, every read
Project brief · Run The Future
Send to Studio×
Project brief · Run The FutureThe brief, the brand record and the context.
To: Studio · Own Your Stride launch

Nothing runs until you press Send in Studio.

Cancel

  1. Concepts and briefs

    Campaign concepts built from the insights, and exportable creative briefs with creative scoring and a launch timeline.

  2. Media targeting plans

    Audience profile, channels and targeting, ready to paste into Meta, Google and TikTok.

  3. Influencer outreach plans

    The creators this audience follows, the index behind each name and the ask for each.

  4. Send to Studio

    One click. The brief, the brand record and the context land in Studio’s ask box, ready for the first prompt.

Scale campaigns.

Finish the spot in Creative Studio with every major image, video and voice model.

See Creative Studio
The approved master
Master · 1254 × 1254
Feed · 1080 × 1350
Landscape · 1200 × 628
Onsite display · 970 × 250
Leaderboard · 728 × 90

  1. The hero spot

    Hero video and images in high definition from the campaign concept.

  2. The UGC cuts

    UGC spots from the brand's approved imagery, cut for TikTok and Reels.

  3. Custom emails

    Custom emails from the campaign concepts, written and laid out.

  4. Omnichannel variants

    Each approved ad cut to every retail and social placement, at the size the channel takes.

  5. More in the Studio

    Voice Studio, Video Finisher, Motion Control, Pitch Deck Builder & more in the toolbox.

    See the toolbox

The all-in-one AI creative platform for content at scale.

Built for the whole team.

Brand managers

Read the data against competitors and trends, then plan budget and timing.

Creative directors

Score past creative and direct new concepts through to the finished ad.

Strategy and media

Check each concept against the data and get platforms, length and budget.

Social and artists

Test what is trending and make the post in every format and ratio.

Want a demo?Schedule a call with our founders.Schedule a call
Luke PetersonBen Kusin

See the work.

Five campaigns built from the data. The full studies are shared on a call.

500 Years Later, the ad
500 Years Later

They binge collapse stories, The Last of Us at 11× the average American, and carry real plastic guilt.

Read the case study →
The Finisher, the ad
The Finisher

23% are Equinox members at 2.6× the norm. Nobody sells the slice as the reason for the last sprint.

Read the case study →
Peak Hour, the ad
Peak Hour

Six in ten households have kids at home and eight in ten are gamers. Nobody buys internet for themselves. They buy it for 8pm.

Read the case study →
Clean Switch, the ad
Clean Switch

Skilled-trades households run 3.3× the norm, so the techs on screen are the customer’s own family.

Read the case study →
It Was Just pH, the ad
It Was Just pH

A fifth listen to Emma Chamberlain at 16× the average. The category treats worry like a crisis. It’s usually just pH.

Read the case study →
“I had five campaign ideas, and the platform has already helped me bring three of them to life, all over the weekend.”
Mark Gonzalez Creative Director, One Horizon
“With this partnership, we can finally bring these two worlds closer together, so insights can move faster, ideas can get sharper, and campaigns can evolve while they are still live.”
Bob Lord President, Horizon Media
“This platform is so user friendly, and I’m having the issue of loving too many assets. Thank you guys!”
Brand Manager Newell Brands

Or, use our agents where you already work.

For companies building their marketing org on top of our data. Paste one key into the AI you already use and ask Kartel from there. It answers from the behavior of 30 million Americans and what it knows about your brand.

Get a key, book a demoHow the context layer works →
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claude_desktop_config.json
{
  "mcpServers": {
    "kartel": {
      "url": "https://mcp.kartel.ai",
      "headers": { "Authorization": "Bearer KARTEL_KEY" }
    }
  }
}
Same config as any connector. A key, and your approval when it acts.
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