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The first marketing platform to combine the proprietary behavioral data of 30 million Americans with leading generative models. Find your highest-converting audiences, make data-informed creative and keep testing it in market.

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Who is my target consumer?
Checking the data… · 0
sectionsstride_customers · 126,074,815 people · 2025✓
comparestride_customers, all_us · AGE, INCOME, ETHNICITY✓
Kartel

126 million people shopped STRIDE last year. They are younger, more diverse and less wealthy than the average American. Shoes are the number one thing they buy. Your ads talk to these people.

Running 3 tools
Sizing the audience
Comparing against all US
Ranking what they buy
Ask the data… e.g. Which athletes should the launch film cast?
Ask
Ad analysisLibraryAdd a document
Trusted by
Horizon Media FOX Lidl Newell Brands Vidmob Coleman Contigo bubba

Know your customer.

1 billion data points a week.

Five years of behavior from 30 million consented Americans. Refreshed daily.

See the data

Drive strategy.

Get unique insights and positioning drawn directly from datasets on your customer, built from our proprietary data on 30 million Americans.

What does this audience do that nobody is advertising against?

Follow Steve Aoki24×
Follow Tony Hawk19×
Shop StockX8.5×
Watch ESPN5.6×

STRIDE buyers, indexed against the average American.

Did the sponsorship move people?

A soft-drink brand inside a primetime game show, 15.7 million viewers.

Week before
13%
Week after
25%

Share of viewers who engaged the brand. A real study, names withheld.

What is trending with these buyers today?

#runtokTikTok · 1.2B views
best cushioned running shoesSearch · 90K+
#sneakerheadTikTok · 41.3B views
XMarathon seasonX · rising

Where does this audience put its money?

Trade on Webull7.6×
Pay with Apple Card4.3×
Bank with SoFi3.1×
Pay with Apple Pay2.7×

Banking, credit and brokerage, read from purchase behavior. STRIDE buyers against the average American.

What do they pay for that has nothing to do with running?

Buy tickets on Vivid Seats15×
Pay Mint Mobile11×
Subscribe to Weight Watchers8×
Order HelloFresh7.4×

STRIDE buyers against the average American. Four lines of a media plan.

One buyer, first search to checkout

Searched best cushioned running shoesGoogle6:48 AM
Watched Phantom, first runYouTube12:30 PM
Followed @strideInstagram5:15 PM
Searched stride phantom emberGoogle8:40 PM
SChecked outstride.com8:51 PM

  1. Insights

    See who your audience is and what else they buy, watch and listen to. Kartel indexes each result against the average American.

  2. Attribution

    See which ads, content and events moved people at each step, paid and unpaid.

  3. Live trends

    Live feeds from social, news and search, tested against your audience.

  4. Banks, credit provider and trading

    See which banks, credit cards and investing apps your audience uses.

  5. Ticketing, telecom and apps

    See where your audience buys tickets, and which phone carriers, internet providers and apps they use.

  6. Digital journey

    Follow each step a person takes across platforms, in order, from the first look until they buy, register or cancel.

Run it on your brand

Ideate quicker.

Build concepts, briefs, media plans and decks from the insights.

Write the brief for the Phantom launch, built from these insights.

Run The Future

The 3D-printed midsole in every frame, low angle, the runner mid-stride.

Build the media plan for the Phantom launch.

Phantom launch · Paid media

Meta 55%TikTok 30%Search 15%
AudienceAdults 18–34, lookalike 1% of STRIDE buyers
FlightSix weeks across marathon season
Find creators for the launch.

Phantom launch · Creator outreach

Steve Aoki24×Instagram · 1 post
Kyle Kuzma21×Instagram · 1 post
Tony Hawk19×TikTok · 1 video
Naomi Osaka18.5×TikTok · 1 video

One Phantom each, two weeks before launch, for one video of their first run.

Build the go-to-market deck for the Phantom launch.
The cover of the Run The Future deck the Creative Strategy Engine built for STRIDE
ExportPowerPointPDFOpen the full deck →

  1. Concepts and briefs

    Build campaign concepts from the insights. Export creative briefs with creative scores and a launch timeline.

  2. Media targeting plans

    Paste the audience profile, channels and targeting straight into Meta, Google and TikTok.

  3. Influencer outreach plans

    See the creators your audience follows, the index for each name, and what to ask each one for.

  4. Go-to-market decks

    Turn any answer into an on-brand presentation, backed by your data and built for your goal. Export it to PowerPoint or PDF.

Then bring the full context into Studio to finish the campaign.

KStudio › STRIDE › Phantom launchDDali

From Strategy

Creative brief#Media planCreator outreachGo-to-market deck
Reply to Dali
+ Run automatically ▾BriefSTRIDE brand kit ▾

Finish it in Creative Studio.

Edit any image or video, make UGC spots, write emails and cut every placement, with every major image, video and voice model.

See Creative Studio

The all-in-one AI creative platform for content at scale.

Built for the whole team.

Brand managers

Read the data against competitors and trends, then plan budget and timing.

Creative directors

Score past creative and direct new concepts through to the finished ad.

Strategy and media

Check each concept against the data and get platforms, length and budget.

Social and artists

Test what is trending and make the post in every format and ratio.

Want a demo?Schedule a call with our founders.Schedule a call
Luke PetersonBen Kusin

See the work.

Each of these went from data to insights, a brief and a finished ad in minutes.

500 Years Later, the ad
500 Years Later

They binge collapse stories, The Last of Us at 11× the average American, and carry real plastic guilt.

Read the case study →
The Finisher, the ad
The Finisher

23% are Equinox members at 2.6× the norm. Nobody sells the slice as the reason for the last sprint.

Read the case study →
Peak Hour, the ad
Peak Hour

Six in ten households have kids at home and eight in ten are gamers. Nobody buys internet for themselves. They buy it for 8pm.

Read the case study →
Clean Switch, the ad
Clean Switch

A third of the base follows NASCAR at 1.5× the norm. The install crew swaps the gear like a pit stop.

Read the case study →
It Was Just pH, the ad
It Was Just pH

A fifth listen to Emma Chamberlain at 16× the average. The category treats worry like a crisis. It’s usually just pH.

Read the case study →
“I had five campaign ideas, and the platform has already helped me bring three of them to life, all over the weekend.”
Mark Gonzalez Creative Director, One Horizon
“With this partnership, we can finally bring these two worlds closer together, so insights can move faster, ideas can get sharper, and campaigns can evolve while they are still live.”
Bob Lord President, Horizon Media
“This platform is so user friendly, and I’m having the issue of loving too many assets. Thank you guys!”
Brand Manager Newell Brands

Or, use our agents where you already work.

For companies building their marketing org on top of our data.

Get a key, book a demoHow the context layer works →
ClaudeConnector, Desktop and Code
ChatGPTCustom connector
CodexMCP config
CursorMCP config
Any MCP clientHosted endpoint
Your own agentsHTTPS, same key
claude_desktop_config.json
{
  "mcpServers": {
    "kartel": {
      "url": "https://mcp.kartel.ai",
      "headers": { "Authorization": "Bearer KARTEL_KEY" }
    }
  }
}
Same config as any connector. A key, and your approval when it acts.
“Holy sh*t.”

CEO of a major agency, first time seeing it run

Book 30 minutes with a co-founder.