The team behind Kartel.

Operators, engineers and creatives building the system that turns behavioral data into finished creative. Based in Beverly Hills, California.

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Kevin Reilly

Kevin Reilly

Chief Executive Officer

Kevin Reilly is one of the most influential media executives in modern television, known for reshaping network and streaming content over a four-decade career.

He served as Chief Content Officer of HBO Max and President of TNT, TBS and truTV, guiding WarnerMedia’s transition into the streaming era. Earlier he led programming at FX and NBC and served as Chairman of Entertainment at Fox, championing landmark series such as The Sopranos, The Office, Glee, Empire, The Shield and Friday Night Lights.

Luke Peterson

Luke Peterson

President & Co-Founder

Luke Peterson is a serial entrepreneur and technology leader who has spent nearly two decades building the infrastructure that underpins today’s AI-powered creative production.

He was Founder & CEO of Buzzcast, Co-Founder of Digital.Things and an early founding member of the Open AR Cloud. Luke has served as President of Geenee (exited after Series A), Partner at Lili Studios (acquired by a global agency) and, earlier, as Managing Director at Wells Fargo and First Republic.

Ben Kusin

Ben Kusin

CRO & Co-Founder

A gaming, media, and emerging-tech executive building at the intersection of entertainment and technology. Founded Visionairy in 2022, the first consultancy dedicated exclusively to AI consumer product launches.

Previously co-founded VENN, a next-generation streaming network, and held senior leadership roles at Vivendi Universal Games and Electronic Arts.

Read about our journey

We built this platform out of necessity.

Kartel started as an AI production company for brands and agencies.

Kartel Studio, with a marketplace of AI artists behind it.

Forbes: Kartel launches with $2 million and human-centric AI to disrupt media production.

The first AI show on network television.

Fox Entertainment brought us The Masked Singer. 200+ assets per episode, 3× faster to market.

We crossed a major milestone in the limits of this tech. Together we changed the landscape of this industry.Fox Entertainment

Newell Brands became our first enterprise client.

Production Manager was built and hardened inside the brand, from trial to agreement to extension. Creative Studio followed, built to bring production in house.

This platform is so user friendly, and I’m having the issue of loving too many assets.Brand Manager, Newell Brands

We partnered with Vidmob, the leader in creative analytics.

Performance data attached to real assets, fed back into the work.

Adweek: Kartel and Vidmob partner to activate real-time creative optimization.

We partnered with Horizon Media, the largest independent agency in the world.

Kartel x HorizonOS: agency-facing infrastructure, performance data, distribution and investment.

With this partnership, we can finally bring these two worlds closer together, so insights can move faster, ideas can get sharper, and campaigns can evolve while they are still live.Bob Lord, President, Horizon Media. Read in MediaPost

Kartel signed an exclusive agreement for a 30 million consumer dataset.

The consented behavior of over 30 million Americans, one billion data points refreshed daily.

See the data

We released the Creative Strategy Engine.

Data, strategy, brief and ad in one run, on everything built before it.

Four brands with revenue in the hundreds of millions have signed on.

The full stack is in market. Learn more

Want to join the team?

We are building the infrastructure behind modern creativity. If that sounds like your kind of problem, talk to us.

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