Every Kartel product, on every paid plan.

One monthly platform fee, with data and usage credits included. Top up usage credits any time.

$0

Trial

Free.

Products

BrnDNAYour public data, gathered by our agents, with competitor and audience analysis.
Creative StudioImages, video and every Toolbox workflow.

Usage

50 usage credits
1 seat

$2,000/mo

Founders

Billed monthly.

Products

BrnDNA
Creative Strategy Engine
Creative Studio
Data on 30 million Americans

Data

First month of data free: 1 datasetAny audience from our 30 million-person panel.

Usage

500 usage credits a month
5 seats

Book a demo

$4,000/mo

Pro

Billed

Everything in Founders, with:

Data

First month of data free: 3 datasetsAny audience from our 30 million-person panel.

Usage

1,000 usage credits a month
Unlimited seats

Production

Production Manager, with onboarding and training
Production servicesKartel’s in-house producers help produce your assets, source expert artists and track costs.

Book a demo

Custom

Enterprise

Scoped on a call.

Everything in Pro annual, with:

Data

Custom dataset allowance

Production

Artists sourced and vetted for you
Production work from our network of experts, at an agreed rate card

Usage

Volume pricing on usage credits
Seats scoped to your team

Support

SSO, role-based access and a security review
Dedicated onboarding and support

Qualified Grant Program

For approved brands and agencies: the free trial, plus the Creative Strategy Engine and a free dataset.

Up to 1 month free: Creative Strategy Engine
1 free dataset: Proprietary consumer data
Every Studio tool: Images, video and voice

      Every paid plan includes
      Consumer researchAudiences, affinities and the path to purchase for every brand you run, from 30 million consented Americans.Consented panel30 million Americans who opted in and are paid, observed across their digital activity. Refreshed daily, with five or more years of history.
Audience profilesWho engages with a brand, show, team or person: demographics and what they buy, watch and follow, indexed against the average American.
Audience sizingSizes your buyer from the panel and profiles their age, income, household, location and purchases.
AffinitiesRanks the shows, brands, searches and causes your buyers over-index on against the average American.
Customer journeyEvery step from the first search, post or clip to the purchase, signup or cancel, and where people drop off.
Subscribers by titleNew, returning and cancelled accounts tied to the titles that drove them.
Daily trendsSearches, hashtags, headlines, books, Broadway and film tickets, ranked against the day before.
Daily rankingsWhat people watched and listened to across free TV, streaming, music, podcasts and games.
Chat with the dataAnswers plain-English questions from the panel and shows the queries it used.

      Competitive intelligenceWho each of your brands competes with, who buys from them, and every ad they are running.Competitor setRanks the brands your buyers also shop by shared customers.
Competitor customersWho buys from each competitor, and how many of those customers you share.
Competitor customer movementSearches, signups, cancels and switches for any company, compared side by side.
Competitor adsLive ads from public ad libraries across your category, with how long each has run.
Social listeningCompetitors’ posts and comments, Reddit and LinkedIn.

      Whitespace, concepts, briefs and a media plan your in-house team builds from the data.WhitespaceFinds the occasions no brand in your category is using.
Trend testingTests current social and search trends against your audience.
Campaign conceptsWrites concepts with a headline and visual direction, each linked to the insights behind it.
BriefsExports a creative brief, shoot plan, asset matrix, measurement scorecard and pre-mortem.
Media planPlatform split, targeting, markets, dayparts, bidding, kill rules, scaling and a holdout test.
Creative scoringScores past ads and new concepts against your audience before you spend.
SharingShares the audience profile, media plan and targeting with your agency or partners.

      Images, video and voice for every brand on every major AI model, with workflows for the jobs that repeat.Image, video and voice modelsNano Banana, GPT Image, Veo, Seedance, Runway, Luma and Ideogram in one workspace. Pick the model per job.
Ask KartelKartel’s creative agent. Give it a brief or a reference and it plans the work and shows the credit cost before anything runs.
Ad generationGenerates the finished ad from a concept.
Product photographyGenerates product images from one source photo, including 360 views.
Image editingRelights, extends and changes the scene of an image without changing the product.
Character sheetsCreates a character in five views from a text description.
UGC adsGenerates video of a creator talking about your product.
ResizingResizes one master file into every retail and social size.
Moodboards, emails and pitch decksBuilds each one from a brief.
Voice, video finishing and motion controlVoice Studio, Video Finisher and Motion Control, plus an editing suite for every format and ratio.
CanvasA shared board your team and Ask Kartel edit at the same time.
Cost logLogs every generation with who ran it and what it cost.
New modelsNew foundation models are added as they launch.

      MeasurementAttribution, partnership value and funnel drop-off across your brands, read on the same people.AttributionSplits credit across first, middle and last touch, paid and unpaid, by asset and week. Refreshed daily during a campaign.
Partnership valuationValues a sponsorship, creator deal or co-brand after it runs: earned media, engagement, brand lift and sales.
Funnel drop-offHow many people reach each step after a site, brand or keyword, and where they leave.
Short-form conversionHow many people who saw a TikTok, Short or Reel went on to watch the full title. Up to 100 clips per run.

      Brand governanceEach brand’s book, products and rules in one record that every tool and teammate reads.Brand recordLogos, colors, type, voice and product claims, read from your brand book.
Agent-drafted pagesOur agents draft your audience, competitors and products from public data, and you confirm each page.
Brand checkChecks each idea against your brand book, past decks and approved brief.
On-brand generationEvery generation uses the products, characters and guidelines your team confirmed.
Asset libraryStores every file with its version and review status.
IntegrationsDrive, Dropbox, Notion, Slack, Gmail, Figma, Meta, TikTok, LinkedIn and Shopify feed the record.

    

Compare plans

Feature	Trial	Founders	Pro	Enterprise
Products
BrnDNA
Creative Strategy Engine	2-week pilot, approved companies
Creative Studio
Data	–
Plan allowances
DatasetsAny audience from our 30 million-person panel.	1 in the pilot	1 free in month one	3 free in month one	Custom allowance
Usage creditsFor messages and generations.	50	500 a month	1,000 a month	Volume pricing
Seats	1	5	Unlimited	Scoped to your team
Production
Production ManagerRun production across brands in one place.	–	–	6 months and annual
Production servicesKartel’s in-house producers on your work.	–	–	Annual
Vetted talent for overflow	–	–	–
Rate-card production work	–	–	–
Security and support
SSO and access control	–	–	–
Dedicated onboarding and support	–	–	–

Frequently asked questions

What is a dataset?

A dataset is everyone in our 30 million-person panel who matches a brand, product or behavior you name: your customers, a competitor’s customers or people you want to reach. Each dataset is 5 data credits.

It loads into your Creative Strategy Engine with their age, location and life events, what they search, stream and share, their path to purchase and the ads that led to the sale, and what they buy down to the SKU. The data refreshes daily.

What are usage credits?

Usage credits pay for work in the platform: messages in the Creative Strategy Engine and generations in Creative Studio. Every generation shows its credit cost before you run it.

Action	Credits
Creative Strategy Engine message	1
Image, with or without references	1
Video, up to 5 seconds	4
Video, up to 10 seconds	8
Video, up to 15 seconds	12
Video, up to 20 seconds	16
Video, up to 30 seconds	20

Video is billed in these bands and rounds up, so a 6-second clip is 8 credits.

500 credits (Founders, each month) cover 100 strategy messages, 200 images and 25 ten-second videos. Spent on one thing alone, that is 500 messages, 500 images or 62 ten-second videos.

1,000 credits (Pro, each month) cover 200 strategy messages, 400 images and 50 ten-second videos. Spent on one thing alone, that is 1,000 messages, 1,000 images or 125 ten-second videos.

What models are included?

Creative Studio runs every major image, video and voice model, including Nano Banana, GPT Image, Veo and Seedance. New foundation models are added to your workspace as they launch.

Can I buy more credits?

Yes. Subscribers can top up at any time. A dollar buys one credit, and the larger packs add bonus credits:

Pack	Credits
$500	500
$1,000	1,100, with 100 bonus credits
$2,000	2,400, with 400 bonus credits

Top-ups above $2,000 are quoted individually.

What is the difference between 6 months and annual?

Pro billed every 6 months is $3,333 a month and adds the Production Manager, with onboarding and training. Pro billed annually is $3,200 a month and adds production services as well. Dataset pricing on these terms is set on a call.

What happens after the trial?

The free trial includes BrnDNA and Creative Studio, 50 usage credits and one seat, on your publicly available data. Approved brands and agencies can join the pilot: the Creative Strategy Engine for 2 weeks with a free dataset from the panel. After that, move to Founders or Pro.

Is the data consented?

Yes. Every person in the panel opts in and is compensated, and every record is URL-level. Security covers how your own data is handled.

What happens after the first month of data?

Each additional dataset is $285 on monthly billing. Dataset pricing on 6-month and annual terms, and for larger volumes, is set on a call.

How is our data protected?

AES-256 at rest, TLS 1.3 in transit, and per-client keys with client-controlled rotation. Every client has separate storage, and nothing trains a shared model.