Behavioral data from 30 million consented Americans, public data from the open web, competitor data and your brand’s own data, in one record.
Your logos, colors, type and voice, taken from the brand book you upload.
Who buys from you, when they buy, and what they read first.
Who else your customers buy from and the ads those brands run.
Your approved products, with the imagery and claims each one can use.
What 30 million consented Americans search, read, watch and buy, refreshed daily.
Spend and results from your past campaigns, by creative and channel.
Every ad you have run, where it ran and how it performed.
The ads your category is running right now, by channel.
Drive, Slack, your ad accounts and your DAM, connected to the record.
Every page of the record, filled in for one brand.
Your brand book · the best input
Upload your brand book
Drop in your brand book, style guide, or reference deck (PDF or images). We'll read it, line it up with what your brand holds today, and show you every change for your confirmation before anything lands. Have a Google Slides or PowerPoint deck? Export it to PDF and upload that.
Choose filesYour brand book is in. The imagery direction below is what you confirmed from it, and it steers image generation.
What your brand book says imagery should look like. Confirmed by you; it steers image generation.
The midsole is the message. Every image, every line of copy, every execution should make the lattice midsole feel like the most interesting object in the room. Ember leads all hero placements. Arc and Volt are secondary. The midsole accent color is always visible and correctly lit. If the sole isn't readable, the asset doesn't ship.
The people you sell to. We suggest segments from your site and your reviews; you confirm who matters.
Runs 3–5 times a week regardless of weather or schedule. Tracks mileage, cares about biomechanics, makes considered gear purchases. Will read a midsole spec. Doesn't need to be motivated; needs to be equipped.
Culturally active, visually fluent, blurs the line between performance wear and personal style. Trains, but also moves through the city in training gear. Buys on feel and identity as much as spec. The Phantom Volt is their shoe.
Who we are not talking to: beginners, lifestyle buyers, people who need permission to move.
Cultural reference points. Read by competitor selection, creative direction, the deck and the Creative Engine.
Add, deactivate or bring back a competitor. The active set seeds M2 and Voice of Customer on the next report run and is what the Creative Engine reads.
Run Aug 04. 5 ranked. Read only; the report page keeps the stats and gates.
Quick-list drafts the website extractor pulled, kept as a fast reference alongside the catalog.
Everything you sell, and what ads can and can't claim about it.
Black knit upper, orange 3D-printed lattice midsole. Leads all hero imagery.
Absorbs up to 40% more impact than standard foam. Geometry custom per size run.
Never claim"Lightest shoe in its class." Not tested.
Blue midsole. Technical.
3D-printed lattice midsole.
Never claimWaterproof.
Green midsole. Brand signature, most shareable.
3D-printed lattice midsole.
Never claimRace-day.
Refreshes when a report runs.
Cross platform: Meta · Google · LinkedIn, pulled fresh on first open and cached for 24h.
Your own current creatives, saved automatically each report run with inferred angle / offer / template.
Run Aug 04
Newest first.
The ingredients every image, brief and report is built from.
"Every Step, Amplified." Gritty but precise. Short sentences. Active verbs. No exclamation marks.
Briefs, conversations, design files, ads and their results, orders. Each one feeds a page of the brain.
AES-256 at rest, TLS 1.3 in transit, per-client keys with client-controlled rotation.
Separate storage per client, air-gapped training, and no client data through third-party AI APIs.
SSO, MFA and role-based access. Every access event logged and available for your review.
SOC 2 Type II in progress, SOC 2 Type II vendors, CCPA and GDPR compliant, NIST 800-88 destruction.
Deliverables and custom models are 100% client-owned. Raw assets are returned or destroyed.
Under an hour from detection to notification. Documented RTO and RPO targets, tested regularly.
A consented clickstream panel of 30 million Americans, the same class of behavioral data used by Wall Street firms. Every participant opted in and is compensated.
Your organization only. BrnDNA runs inside your Kartel installation with your keys. Nothing trains a shared model.
A DAM stores files. BrnDNA stores what the brand knows and applies it: the audience, the guidelines and the products steer what the products generate.
The behavioral records refresh continuously. Brand records change when you confirm a change.
No. Upload the brand book and connect the accounts. The AI drafts every page and you confirm. Brand IQ shows what’s left.
Thirty minutes with our co-founder, live on the full platform, on your brand.
